Cloud9 League of Legends team partners with peripheral maker ATTACK SHARK

Looks like Cloud9 will be getting some keyboards and mice as the esports organization’s League of Legends team enters into a partnership with gaming peripheral company ATTACK SHARK.

As per the release from Sep. 2, ATTACK SHARK will provide peripherals for the team’s players to use during training and competitive preparation. The two companies also plan to collaborate on making content about esports culture and gaming equipment across both orgs social media.

C9 partners with ATTACK SHARK

For Cloud9’s League of Legends roster, the partnership will involve the use of ATTACK SHARK’s gaming mice, keyboards and other peripherals during day-to-day practice and competition.

The deal brings ATTACK SHARK into partnership with one of the most established names in NA League of Legends esports. The organization has won six LCS titles and made 10 appearances at the League of Legends World Championship.

The companies said the collaboration will also provide opportunities to examine how professional players use and evaluate gaming hardware in high-level competitive environments, with those insights potentially informing content aimed at the wider gaming community.

“At Cloud9 Kia, we believe gaming can unlock the best in everyone,” said Jonathan Tran, president of Cloud9.

“ATTACK SHARK is on a mission to make high-performance mice and keyboards accessible to all gamers, and that's the same idea from two directions. I'm proud to have them alongside Cloud9 Kia, and excited for all of the amazing peripherals this partnership will put into our fans' hands.”

Gavin Cheng, CEO and co-founder of ATTACK SHARK, said the partnership will give the company an opportunity to work more closely with professional esports players.

“Partnering with Cloud9 Kia is a significant milestone for ATTACK SHARK. Their competitive spirit, professionalism, and relentless pursuit of excellence closely align with the values that have guided ATTACK SHARK from the beginning.”

The agreement adds another hardware brand to the commercial ecosystem surrounding Cloud9’s League of Legends operation, while giving ATTACK SHARK a direct relationship with a professional team as it expands its presence in esports.