Secret store quietly opens online for The International 2025

The store usually opens during the early stages of The International, but Valve has quietly opened the Secret Shop for 2025.

The Dota 2 Secret Shop is one of the main features of The International. For the 2025 iteration, it looks like a secret store for Dota 2 paraphernalia has already opened. It usually opens during the group stage or at the beginning of the TI period, but this year Valve has decided to open access to it a month before the tournament starts.

The secret store is now open

International 2025 kicks off on September 4 in Hamburg, Germany. On that day, the group stage will begin. Closer to this date, the Secret Shop usually opens, a place where all TI-related merchandise can be purchased both at the event itself and online. Fans and players will be able to order merchandise online and pick it up at the event or simply have it delivered.

With TI2025 returning to Germany for the first time since 2011, it looks like Valve has decided to make a change. Although no platforms have been announced, The Secret Shop's online base is open. So far you can find the usual clothing items, mouse pads and mugs there, as well as a gorgeous Queen of Pain figurine and other items.

Get your Labubu Tidehunter.

Many of the items featured in The Secret Shop have been seen before, such as keychain covers or AirPods cases. However, there's also a tiny Tidehunter keychain that looks suspiciously similar to the Laboobas that have been popping up so often lately.

Access to The Secret Shop can be found here, and hopefully you'll be able to purchase all TI2025-related merchandise before the tournament later this year.